Two Samples of the Perfect Pitch

Here are two examples of terrific pitches that Allen developed for a small business owner in the gourmet food business and for a photographer:

"Hello, my name is ______ and I'm the founder of Bel Biscotto. For 10 years I searched for the perfect biscotti and when I couldn't find it, I decided to make my own. I'm looking for cafes and stores that will appreciate our exceptional product. To arrange for a free sample of our Coco Hazelnut biscotti, please give me a call. You can also learn more by visiting: http://www.belbiscotti.com/."

"Hello, my name is _______ and I am a freelance photographer specializing in high-end fashion. I photograph clothing, cosmetics and jewelry. I have over 15 years of experience, and my clients include Versace and Kenneth Cole. Please give me a call to set up an appointment to see my book. You can also see samples of my work at http://www._______.com/."